Carol Youmans provides professional copywriting services to the construction, real estate, and mortgage industries including SEO website content, weekly informative blog posts, email campaigns, white papers, articles, and case studies.
Way back in 2000, I began online marketing for our family house painting business. Initially, I created a small 5-page website. That was at a time when most painting contractors in Northern California were not online yet, so even having a minimal contractor website was a huge advantage. Calls came in, and we landed big jobs.
In 2008, when the economy crashed our phone stopped ringing. I mean it STOPPED ringing. The office was dead silent. I remember picking the receiver up to make sure we were still connected!
The advertising I had been using for years wasn’t pulling anymore. Plus it was costing more. Up until the crash we had been successful using:
I dove into online marketing and learned every I could about website development and structure, SEO, competitor research, blog strategies, and Google AdWords (now called Google Ads). At first, I was studying out of necessity, but then, I really started to love it. I created a 30 page + website, along with running Google AdWords. These two things kept up in business.
Through trial and error, I found out what works and what’s a waste of money. One surprising discovery is that online marketing doesn’t have to be complicated as some people make you believe it is. Sure, it’s work. And, it takes time. There are no shortcuts. But I don’t agree with so many online marketers that it has to be mind-numbingly complex.
A great website that’s easy to read and navigate
SEO friendly writing that both Google and visitors love
Interesting blog posts that answer people’s questions
Effective Google ads that don’t cost an arm and a leg
Consistent email marketing that keeps you in front of prospects and clients
Eye-catching social media posts that get attention
For the last 19 years, I’ve provided copywriting for businesses of all sizes. From startups to enterprise companies like Pulte Homes. Contact me today to see how I can help your business.
I’m located sunny Florida, but I have clients all over the US and Canada. Give me a call today at